Shay is an exploration of a bar trolley in the form of chaise (a carriage drawn by horses). It takes this name as a parallel – as carriages transport people and goods, Shay transports the beverages and food. The key aspect is that it is an all encompassing product which is versatile and can cater to different needs.
Shay is a product of the urban class and it is positioned in a way that is apt for young and fun loving people. Its wooden structure strikes a chord with people who are on the go and live in the moment.